About

Everyday Luxury had to begin somewhere

About Bear & Beyond

Welcome to Bear & BeyondIndia’s Largest Socks Brand, where premium comfort meets bold expression! We’re not just in the business of making socks — we’re redefining how people feel about them. Whether you’re walking into a boardroom, running on a track, or jumping into a pile of fun with your kids — we’ve got the perfect pair for you.

Bear & Beyond was born out of a simple but powerful idea: to create socks that are expressive, high-quality, and made for everyone. We believe that socks should be more than just a basic necessity — they should be a way to express your personality, mood, and lifestyle.

From classic essentials to quirky prints, from men’s formal socks to cozy kids’ socks — we craft every pair with love, style, and purpose.

Our Mission - You First, Always

To deliver exceptional comfort, quality, and creativity in every sock we make — so you can express yourself from the ground up. We aim to become the go-to socks brand for every Indian household, offering designs that blend fun, function, and fashion.

We’re a brand built around our customers. Your comfort, your style, your feedback — it all shapes what we do next. Our support team is always here to help, and we’re constantly innovating to bring you more styles, more comfort, and more reasons to smile.

2010

Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.

2014

Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York. 

2018

Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America. 

Several decades late

Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.